Funko CMO Molly Hartney on How to Make Your Brand Pop
Updated: Nov 25, 2019
On today's episode, we are joined by Funko CMO Molly Hartney for a conversation on how the obsession-driven collectible brand is driving the business through the stories of its diehard Funatics.
Today, you'll learn:
How Funko became such an obsessed-over brand in the first place
The importance of "Funaticism" as a driving force to build the brand organically and from the grassroots level
The ways in which Funko amplifies the stories and experiences of its fans/consumers
Molly's favorite stories of collector and consumer experiences with the brand
Some of the newest ways in which fans can interact with Funko today
Molly's favorite Pops
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)