• Adam Conner

Funko CMO Molly Hartney on How to Make Your Brand Pop

Updated: Nov 25, 2019



On today's episode, we are joined by Funko CMO Molly Hartney for a conversation on how the obsession-driven collectible brand is driving the business through the stories of its diehard Funatics.


Today, you'll learn:


  • How Funko became such an obsessed-over brand in the first place

  • The importance of "Funaticism" as a driving force to build the brand organically and from the grassroots level

  • The ways in which Funko amplifies the stories and experiences of its fans/consumers

  • Molly's favorite stories of collector and consumer experiences with the brand

  • Some of the newest ways in which fans can interact with Funko today

  • Molly's favorite Pops


Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.


Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.


Enjoy!


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)