From DTC to CBD to Direct-to-Employee: NatureBox CEO John Occhipinti
Updated: Apr 20
On today's episode, Adam Conner is joined by John Occhipinti, the CEO of NatureBox. NatureBox is the ultimate resource for healthy and clean snacks including adaptogenics, functional food, and CBD snacks.
Today, you'll learn:
John's journey to NatureBox; his reasons for moving from board to exec team, and his thoughts on company values and how they get affected once injected with capital
How NatureBox has adapted in COVID from DTC to DTE, and the benefits that direct-to-employee commerce could bring
What are adaptogenics; the personal connection to why John became invested in CBD as part of NatureBox's product innovation and lineup
How NatureBox leverages the stories and experiences of its consumers
As always, advice on how to build a better brand
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)