• Adam Conner

From DTC to CBD to Direct-to-Employee: NatureBox CEO John Occhipinti

Updated: Apr 20

On today's episode, Adam Conner is joined by John Occhipinti, the CEO of NatureBox. NatureBox is the ultimate resource for healthy and clean snacks including adaptogenics, functional food, and CBD snacks.

Today, you'll learn:

  • John's journey to NatureBox; his reasons for moving from board to exec team, and his thoughts on company values and how they get affected once injected with capital

  • How NatureBox has adapted in COVID from DTC to DTE, and the benefits that direct-to-employee commerce could bring

  • What are adaptogenics; the personal connection to why John became invested in CBD as part of NatureBox's product innovation and lineup

  • How NatureBox leverages the stories and experiences of its consumers

  • As always, advice on how to build a better brand

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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)