Foot Locker CMO Jed Berger Speaks Sneaks
On today's episode, we are joined by Jed Berger, Chief Marketing Officer of Foot Locker. Foot Locker is an $8B sportswear and footwear retailer which operates under banners such as Foot Locker, Champs Sports, and East Bay.
Specific topics to be covered in this episode:
Jed's entrepreneurial journey to Foot Locker and the CMO role
Connected loyalty and brand experiences through Foot Locker's FLX Program
Investing heavily into the secondary sneaker market, and the opportunities for authentic consumer engagement therein
Upcoming innovation through Foot Locker's Greenhouse incubator program
Tips to become a more authentic marketer
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)