• Adam Conner

Focaccia and a Fireplace: Panera Bread SVP Marketing Chris Hollander



On today's episode, Adam Conner is joined by Chris Hollander, the SVP of Marketing at Panera Bread.


Today, you'll learn:

  • Chris's journey to Panera; the values he hopes the cafés instill (hope, inspiration, etc)

  • The importance of getting to know the consumer, generally, especially in fast casual

  • The ways Panera encourages its consumers to share their story (especially an idea he encourages you to steal!)

  • Ways Panera is building 1:1 relationships and activating its 19 million "e-marketable" customers

  • As always, advice on how to be a more authentic marketer


Also referenced today was our podcast with Burger King CMO Fernando Machado. Check that out here: https://www.podcast.vivoom.co/post/a-message-from-the-king-fernando-machado-cmo-of-burger-king.


Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.


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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.


Find more at https://www.podcast.vivoom.co/.


Enjoy!


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)