Focaccia and a Fireplace: Panera Bread SVP Marketing Chris Hollander
On today's episode, Adam Conner is joined by Chris Hollander, the SVP of Marketing at Panera Bread.
Today, you'll learn:
Chris's journey to Panera; the values he hopes the cafés instill (hope, inspiration, etc)
The importance of getting to know the consumer, generally, especially in fast casual
The ways Panera encourages its consumers to share their story (especially an idea he encourages you to steal!)
Ways Panera is building 1:1 relationships and activating its 19 million "e-marketable" customers
As always, advice on how to be a more authentic marketer
Also referenced today was our podcast with Burger King CMO Fernando Machado. Check that out here: https://www.podcast.vivoom.co/post/a-message-from-the-king-fernando-machado-cmo-of-burger-king.
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)