Feeding America CMO Catherine Davis: How to Unite Consumers for a Cause
On today's episode, Feeding America CMO Catherine Davis joins the podcast to chat about the great work Feeding America does all year-round, beyond the holiday season, as well as how being human as a facet of marketing applies especially when the end goal is a cause rather than consumption.
Specific topics to be covered in this episode:
What Cathy was able to translate her vast experience from the for-profit world to non-profit
The importance of a brand being perceived as "human"
How does marketing to and the direct inclusion of an audience change when the end goal is a cause as opposed to consumption
How Feeding America directly injects and amplifies the voice of its donors and beneficiaries within its storytelling
What Feeding America is doing this holiday season to provide for the hungry, and how you can help
How marketers can start down the path of becoming more human in their messaging, whether the end goal be a cause or otherwise
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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at email@example.com with suggestions for guests, content, or general interest/feedback.
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)