Fashion and Farmetes: FARM Rio Global CEO Fabio Barreto
On today's episode of Authentic Influence, Adam Conner is joined by Fabio Barreto, the CEO of FARM Rio Global. FARM Rio is Brazil's most beloved clothing and lifestyle brand -- and Fabio is responsible for extending that brand love and lifestyle worldwide.
Today, you'll learn:
Fabio's journey to FARM Rio; how it has developed from a fashion brand to a complete lifestyle
The Farmetes: who they are, how they interact with the brand, and how FARM elevates their stories
Fabio's quest to take FARM beyond Brazil and stretch it worldwide; what it means to expand globally; what elements are carrying over well from home, and what new learnings come with new geographies
How FARM approaches partnerships with other brands, and how it injects its own flavor into those partnerships; plus, how it assists with global expansions
Advice on how to build a more authentic brand
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)