FanDuel CMO Mike Raffensperger: Bet on Brand Love
On today's episode of Authentic Influence, Adam Conner is joined by Mike Raffensperger, the Chief Marketing Officer of FanDuel. FanDuel offers daily fantasy contests for cash prizes & legal wagering on sports betting markets for all major sports.
Today, you'll learn:
Why Mike joined FanDuel after stints within media, TV, and Amazon
As an "unabashed geek," what Mike is geeking out about right now in the marketing world
How Mike foresees the world of sports franchises coming together for official partnerships with betting partners (something which FanDuel is pioneering); plus, his expectations for how it will positively impact relationships with fans and players alike
As always, advice on how to build a more authentic brand; specifically, a focus on "consumer delight"
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)