FabFitFun VP Marketing Leslie Emmons Burthey: How to Deliver Happiness
On today's episode of Authentic Influence, Adam Conner is joined by Leslie Emmons Burthey, the VP of Marketing at FabFitFun. FabFitFun is a subscription box of beauty, fashion, wellness, and fitness products which aims to deliver happiness and well-being to everyone, everywhere.
Today, you'll learn:
Why Leslie joined FabFitFun; what she loves about the brand
How the leadership of a team to connect authentically with consumers has changed through the pandemic; what are some new learnings?
The ways in which a community around FabFitFun has organically formed, even without the brand's active hand
With influencers being a key piece of the marketing puzzle for the brand, how real consumers' voices are heard
As always, advice on how build a better, more authentic brand
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)