Driving Experiences with Audi VP Marketing Loren Angelo
Today, we are proud to welcome Loren Angelo, Vice President of Marketing at Audi, to the podcast. Through the course of our conversation, Loren explains how he drives relationships with consumers at Audi through unique consumer experiences.
Specific topics to be covered in this episode:
What inspired Loren to join Audi
Audi’s approach to the auto industry as a self-proclaimed challenger luxury brand - and what that means for the tactics they employ in their marketing strategy
How Audi leverages unique interactive experiences to better engage and drive affinity with its current and potential customers
Audi's approach to social
What Loren is most looking forward to for Audi’s marketing efforts in 2019
Loren's favorite Audi of all time
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)