• Adam Conner

Driving Experiences with Audi VP Marketing Loren Angelo


Today, we are proud to welcome Loren Angelo, Vice President of Marketing at Audi, to the podcast. Through the course of our conversation, Loren explains how he drives relationships with consumers at Audi through unique consumer experiences.

Specific topics to be covered in this episode:

  • What inspired Loren to join Audi

  • Audi’s approach to the auto industry as a self-proclaimed challenger luxury brand - and what that means for the tactics they employ in their marketing strategy

  • How Audi leverages unique interactive experiences to better engage and drive affinity with its current and potential customers

  • Audi's approach to social

  • What Loren is most looking forward to for Audi’s marketing efforts in 2019

  • Loren's favorite Audi of all time

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.


Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.


Enjoy!


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)