• Adam Conner

Coldwell Banker CMO David Marine on How to Move a Brand

Updated: Nov 25, 2019



On today's episode, Coldwell Banker CMO David Marine joins me for a discussion on how the brand is repositioning the way it presents itself to...well, those trying to reposition themselves via their home!


Today, you'll learn:

  • David's introduction to homebuying both as a consumer and on the corporate side

  • How Coldwell Banker leveraged its position as the first brand with dedicated social pages

  • How David defines authenticity

  • How Coldwell leverages its network of brokers as brand influencers

  • David's advice on how to be a more authentic marketer

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.


Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.


Find more at https://www.podcast.vivoom.co/.


Enjoy!


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)