Coldwell Banker CMO David Marine on How to Move a Brand
Updated: Nov 25, 2019
On today's episode, Coldwell Banker CMO David Marine joins me for a discussion on how the brand is repositioning the way it presents itself to...well, those trying to reposition themselves via their home!
Today, you'll learn:
David's introduction to homebuying both as a consumer and on the corporate side
How Coldwell Banker leveraged its position as the first brand with dedicated social pages
How David defines authenticity
How Coldwell leverages its network of brokers as brand influencers
David's advice on how to be a more authentic marketer
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)