Chipotle CMO Chris Brandt on Food and Brand Integrity
On today's episode, I'm joined by Chipotle CMO Chris Brandt for a conversation on how the brand seeks integrity in food and brand, and how it taps into its community of obsessive burrito-lovers.
Today, you'll learn:
Chris's path to Chipotle
Ways Chipotle captures customer sentiment
How authenticity for the brand starts in the kitchen
Chris's vision for the Chipotle of the future
Some trivia on Chipotle's founding that Adam didn't know before
Advice on how to build an authentic brand
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)