Captain of the Uncalm Sea: Clorox VP, GM DTC Jackson Jeyanayagam
On today's Authentic Influence podcast episode, Adam Conner is joined by Jackson Jeyanayagam, VP and GM over DTC at Clorox. In this episode, Jackson talks about how Clorox approaches DTC differently and gives some world-class education on how to stay well-rounded professionally.
Today, you'll learn:
Jackson's journey to Clorox following extensive experience on the agency side as well as being a CMO in DTC
How Clorox approached DTC different than other legacy CPGs; marrying the agile DTC style with the legacy CPG stereotype of slow-moving bureaucracy
Balancing how to be professionally well-rounded while avoiding becoming a "jack of all trades"; how to career-map
How to storytell through the Clorox customer experience
Advice on the pitfalls to avoid whilst becoming a more authentic marketer
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)