Building an Ivy League Brand: Harvard Business School Chief Marketing Officer Brian Kenny
On today's episode, Adam Conner is joined by Brian Kenny, the Chief Marketing and Communications Officer at Harvard Business School. In this episode, Brian teaches Adam the intricacies of marketing an educational institution, something which Adam hasn't learned before.
Be sure to check out Brian's podcast, Cold Call from Harvard Business School. Check it out here: https://hbswk.hbs.edu/Pages/browse.aspx?HBSContentType=Cold%20Call%20Podcast.
Today, you'll learn:
Brian's journey to Harvard, which includes not ever intending to go into marketing and never having taken a marketing class
Brian's experiences marketing Harvard through the financial crisis of 2008, and how it differed from the wave of entrepreneurship and bull market of the 2010s
How do you sell or market Harvard? Do you even have to?
How to take the incredible stories of students and alumni and weave them into the Harvard brand, similar to how a brand might activate its customers as a channel
The common traits among HBS's biggest alumni successes
As always, advice on how to build a better brand
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)