Boston Red Sox CMO Adam Grossman: Delivering Content on the Fans' Terms
On today’s episode, Boston Red Sox CMO Adam Grossman, who took time during Boston’s successful postseason run to its 9th and most recent World Series title to talk with Adam Conner about the power of Red Sox Nation and incorporating their voice into the team’s overall mission and strategy.
Specific topics to be covered in this episode:
How to make a brand inherently shareable
How to optimally invest in shareable fan experiences
How to balance the voice of the fan in content and messaging between positive and polarizing
How to deliver content on the fans’ terms
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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at firstname.lastname@example.org with suggestions for guests, content, or general interest/feedback.
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)