Bob Garfield on UGC in The Relationship Era
Updated: Nov 25, 2019
On today's episode, we are joined live in D.C. by Bob Garfield. Bob is a legendary ad critic, Organizer of PURPLE Project for Democracy, and Host of NPR's On the Media.
Today, you'll learn:
How advertising has changed through the 2010s with the rise of influencers and pervasive UGC
How the different mediums and types of content available to consume evolve the original framework of "the relationship era," where the focus is on building trust and relatable experiences
Industries of particular note when it comes to highs and lows of "the relationship era"
In Bob's opinion, some of the most memorable public brand/consumer interactions in recent memory
The origins of PURPLE and plans for its future
Tips on how to become more authentic
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)