• Adam Conner

Beauty, Boxed: Birchbox President Allison Edgerton

On today's episode of Authentic Influence, Adam Conner is joined by Allison Edgerton, the President for the US at Birchbox. Birchbox is a New York City based online monthly beauty subscription box for both men and women.

Today, you'll learn:

  • Ali's journey to Birchbox; what prior experience from disparate industries translated well into subscription beauty, plus what was brand new

  • How Birchbox personifies its core, casual consumer (including an interesting name and character)

  • How the brand differentiates conversations within its consumers and subscribers, even those within its core focus

  • How Birchbox harnesses the experiences of its subscribers and amplifies them

  • As always, advice on how to build a more authentic brand

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Find more at https://www.podcast.vivoom.co/.


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)