Beachbody CEO Carl Daikeler: Let Your Flaws Show
Today, you'll learn:
Why Carl founded Beachbody (which includes the admission that he, himself, isn't a fitness guy)
The growing importance of fitness at home in the current context (and how it's been reflected in Beachbody's growth)
Standout stories of Beachbody consumers, plus how these individual stories are leveraged by the brand
The balance between mega-influencers and regular people when it comes to being truly influential. In particular, how: "An influencer with millions of followers is not going to be nearly as influential as the person who's got 50, but has a real relationship with them."
The outlook for Beachbody going forward
As always, advice on how to build a more authentic brand: specifically, how it's okay to be flawed
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)