• Adam Conner

Beachbody CEO Carl Daikeler: Let Your Flaws Show

On today's episode of Authentic Influence, Adam Conner is joined by Carl Daikeler, the CEO and Co-Founder of Beachbody. Beachbody is a platform offering home workout videos and nutrition guides.

Today, you'll learn:

  • Why Carl founded Beachbody (which includes the admission that he, himself, isn't a fitness guy)

  • The growing importance of fitness at home in the current context (and how it's been reflected in Beachbody's growth)

  • Standout stories of Beachbody consumers, plus how these individual stories are leveraged by the brand

  • The balance between mega-influencers and regular people when it comes to being truly influential. In particular, how: "An influencer with millions of followers is not going to be nearly as influential as the person who's got 50, but has a real relationship with them."

  • The outlook for Beachbody going forward

  • As always, advice on how to build a more authentic brand: specifically, how it's okay to be flawed

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)