ALSAC / St. Jude CMO Emily Callahan on How to Inspire
On today's episode, we are joined by Emily Callahan, Chief Marketing Officer of ALSAC, the fundraising and awareness organization of St. Jude Children's Research Hospital.
Specific topics to be covered in this episode:
Emily's journey to join ALSAC
How Emily tackled the biggest challenges and opportunities at ALSAC as its first CMO
Emily's favorite St. Jude stories
St. Jude Inspire as a media publishing model
Measuring success for the St. Jude Inspire platform
How work with corporate partners amplifies efforts and the stories ALSAC / St. Jude powers
Emily's strategy for selecting and integrating a complex portfolio of platforms to grow the St. Jude brand and raise funds
Top 3 things that Emily has learned leading marketing in two successful nonprofit organizations that she believes CMOs in for-profit companies should apply
Ways people can support the St. Jude mission
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at firstname.lastname@example.org with suggestions for guests, content, or general interest/feedback.
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)