• Adam Conner

Accepting the Mystery: Baboon to the Moon Co-Founder Michael Kushner



On today's episode, I'm joined by the Co-Founder of Baboon to the Moon, Michael Kushner. We discuss how the up-and-coming travel gear brand is bucking conventional thought in its quest to become a rocket-ship business.


Today, you'll learn:

  • Why Michael founded Baboon to the Moon; the inspiration

  • Michael's advertising background, and how it carried over into launching a brand; what stayed behind

  • How Baboon captures how its consumers ("athletes," as Michael calls them) true acceptances of adventure and mystery with the brand; the lack of influencer use

  • How the brand leans into the "experience economy"

  • Why Baboon to the Moon bucks all sorts of conventionality in marketing itself; how to balance that with being brand-safe

  • Advice to build a more authentic brand

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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.


Find more at https://www.podcast.vivoom.co/.


Enjoy!


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)