Accepting the Mystery: Baboon to the Moon Co-Founder Michael Kushner
On today's episode, I'm joined by the Co-Founder of Baboon to the Moon, Michael Kushner. We discuss how the up-and-coming travel gear brand is bucking conventional thought in its quest to become a rocket-ship business.
Today, you'll learn:
Why Michael founded Baboon to the Moon; the inspiration
Michael's advertising background, and how it carried over into launching a brand; what stayed behind
How Baboon captures how its consumers ("athletes," as Michael calls them) true acceptances of adventure and mystery with the brand; the lack of influencer use
How the brand leans into the "experience economy"
Why Baboon to the Moon bucks all sorts of conventionality in marketing itself; how to balance that with being brand-safe
Advice to build a more authentic brand
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)