A Message from the King: Fernando Machado, CMO of Burger King
On today's episode, Adam Conner is joined by Fernando Machado, CMO of Burger King.
Today, you'll learn:
The inspiration behind the "Moldy Whopper" campaign
Fernando's strategic emphasis on the "authentic and real" nature of food
What excites Fernando about Burger King's culture today
What BK is doing to build more direct relationships with the consumers who walk into their restaurants
Burger King's use of "social listening" and amplification of consumer stories
Advice on how to build a more authentic brand
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)