• Adam Conner

A Message from the King: Fernando Machado, CMO of Burger King



On today's episode, Adam Conner is joined by Fernando Machado, CMO of Burger King.


Today, you'll learn:

  • The inspiration behind the "Moldy Whopper" campaign

  • Fernando's strategic emphasis on the "authentic and real" nature of food

  • What excites Fernando about Burger King's culture today

  • What BK is doing to build more direct relationships with the consumers who walk into their restaurants

  • Burger King's use of "social listening" and amplification of consumer stories

  • Advice on how to build a more authentic brand


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Enjoy!


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)