• Adam Conner

A Message from the King: Fernando Machado, CMO of Burger King

On today's episode, Adam Conner is joined by Fernando Machado, CMO of Burger King.

Today, you'll learn:

  • The inspiration behind the "Moldy Whopper" campaign

  • Fernando's strategic emphasis on the "authentic and real" nature of food

  • What excites Fernando about Burger King's culture today

  • What BK is doing to build more direct relationships with the consumers who walk into their restaurants

  • Burger King's use of "social listening" and amplification of consumer stories

  • Advice on how to build a more authentic brand

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)