7-Eleven CMO Marissa Jarratt: Activate Awesome
On today's episode of Authentic Influence, Adam Conner is joined by Marissa Jarratt, the Chief Marketing Officer of 7-Eleven. With a total of 70,000 locations worldwide, 7-Eleven is the world's largest convenience brand.
Today, you'll learn:
How 7-Eleven's locations are propping up neighborhoods during quarantine
The "mental second gear" that kicks in when thinking about 7-Eleven; the memories people associate with the brand. (Mine is getting ice as part of my yearly summer vacation -- did you know 7-Eleven started as an ice house?) Plus how that type of story drew Marissa in to join the brand
What has surprised and delighted Marissa about 7-Eleven, since joining; how she defines brand authenticity (a passion point of hers)
How to "activate awesome": stories about 7-Eleven that truly stand out, including a particular one about a remarkable franchise owner named Raman
As always, advice on how to build a better, more authentic brand
Read more about Raman here: https://www.7-eleven.com/blog/7-eleven-heroes/raman-saini.
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)